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For a New Manufacturer Managing Product Support for Its Equipment

Question 26

Multiple Choice

For a new manufacturer managing product support for its equipment, what is usually the first strategy for postsale service?


A) letting customers hire their own service people to work on-site
B) letting independent services handle repairs and maintenance
C) pricing equipment high and charging low prices for service
D) running the company's own parts-and-service department
E) switching maintenance services to authorized distributors

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