Multiple Choice
OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales. To select a target market, the company identifies customers who have made at least three purchases and spent at least $150 in the past six months. Which of the following strategies is used here for targeting customers?
A) viral marketing
B) objective screening
C) internal targeting
D) catalog marketing
E) RFM formula targeting
Correct Answer:
Verified
Correct Answer:
Verified
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