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    Exam 17: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    The Offer Strategy for Direct Mail Has Five Elements: the Product
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The Offer Strategy for Direct Mail Has Five Elements: the Product

Question 63

Question 63

Multiple Choice

The offer strategy for direct mail has five elements: the product, the offer, the medium, the distribution method, and the ________.


A) outside envelope
B) creative strategy
C) sales letter
D) circular
E) reply form

Correct Answer:

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