Multiple Choice
When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.
A) develop the research plan
B) define the problem and research objectives
C) collect the information
D) analyze the information
E) make the decision
Correct Answer:
Verified
Correct Answer:
Verified
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