Multiple Choice
For a segment to meet the ________ criterion of usefulness, the marketer must be able to formulate effective programs for attracting and serving the segments.
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q20: Which of the following best represents the
Q45: In the _ step of the market
Q55: If a marketer is seeking to segment
Q78: If married and unmarried women respond similarly
Q88: List the threats posed by the five
Q90: Door-to-door workers in a political campaign use
Q94: The most attractive segment is one in
Q96: Illustrations of personality segmentation would include culture-oriented,
Q136: List the four groups of consumers based
Q139: If an organization's marketing department wants to