Multiple Choice
Which of the following best represents the chief advantage of pursuing a strategy of multiple segment specialization?
A) It makes the company almost bulletproof to competitors' actions.
B) It diversifies the firm's risk.
C) It creates synergy between markets.
D) It is a low-cost strategy.
E) It treats all buyers the same and, therefore, lowers promotion costs.
Correct Answer:
Verified
Correct Answer:
Verified
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