Of the Following, What Is most important to Remember About

Multiple Choice

Of the following, what is most important to remember about strategic communication?

A) Public and social policy issues don't matter much these days.
B) Organizational downsizing dictates that public relations moves to the background.
C) Advertising is still the leading discipline, although it is the most expensive.
D) Competition among disciplines may ruin prime opportunities.
E) Goals and objectives can best be accomplished through an integrated approach.