What Was the Biggest Success of the "Frito-Lay and Junk

Multiple Choice

What was the biggest success of the "Frito-Lay and junk food" case?

A) Planners utilized strategic communication to defeat the "junk food" label.
B) Social media users became the biggest new market.
C) "Sneak peeks" to journalists and bloggers boosted product sales.
D) Frito-Lay switched to new, healthier product formulas.
E) Both A and D.