Multiple Choice
An IABC survey of CEOs showed which of the following regarding the value of public relations?
A) It pays nearly a 200 percent return on investment.
B) It was viewed as a negative investment throughout much of the 1990s.
C) The jury is still out; it is too soon to tell.
D) Although it makes people feel good, one cannot place a value on it.
E) It is a good long-term investment, but a poor short-term investment.
Correct Answer:
Verified
Correct Answer:
Verified
Q20: Which is NOT considered major source of
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Q23: Integrated Communication programs require all of the
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Q25: Clients often criticize public relations firms for:<br>A)
Q26: Public relations is considered to be primarily
Q27: Which statement <b>best</b> characterizes the ideal relationship
Q28: "Turf battles" between public relations personnel and
Q29: person who formulates recommendations and advises management