Multiple Choice
Public relations professionals use research for which of the following reasons?
A) achieving credibility with management
B) defining audiences and segmenting publics
C) formulating strategy
D) testing messages
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Copy testing can help an organization to
Q5: Public relations professional Lisa Eggerton of RSCG
Q6: As practitioners move away from "seat-of-the-pants" practices,
Q7: Why is an accurate situation analysis critical
Q8: List five measureable informational and/or motivational objectives
Q10: Which of the following situations <b>do not</b>
Q11: Which is NOT an element of Ketchum's
Q12: Using "piggyback survey," an organization might place
Q13: All public relations objectives are "motivational."
Q14: Tactics use the tools of communication to