Multiple Choice
Which of the following situations do not prompt the need for public relations program?
A) Management believes a program is needed.
B) Loss of market share and declining sales.
C) Specific one-time events.
D) The need to preserve and develop public support.
E) Research identifies a need for a program.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Public relations professional Lisa Eggerton of RSCG
Q6: As practitioners move away from "seat-of-the-pants" practices,
Q7: Why is an accurate situation analysis critical
Q8: List five measureable informational and/or motivational objectives
Q9: Public relations professionals use research for which
Q11: Which is NOT an element of Ketchum's
Q12: Using "piggyback survey," an organization might place
Q13: All public relations objectives are "motivational."
Q14: Tactics use the tools of communication to
Q15: The use of existing information in books,