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    Business
  3. Study Set
    THINK Public Relations
  4. Exam
    Exam 5: Research and Campaign Planning
  5. Question
    The Use of Existing Information in Books, Articles, and Electronic
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The Use of Existing Information in Books, Articles, and Electronic

Question 15

Question 15

Multiple Choice

The use of existing information in books, articles, and electronic databases is known as:


A) primary research
B) qualitative research
C) summative research
D) secondary research
E) professional research

Correct Answer:

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