Multiple Choice
Which of the following questions should one ask when establishing program objective?
A) Does it really address the situation?
B) Will management approve of it?
C) Is it realistic and achievable?
D) Can its success be measured in meaningful terms?
E) All but B.
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Public relations research should be conducted<br>A) before
Q23: Planning is the first step in the
Q24: budget is usually divided into two categories,
Q25: The first element in public relations plan
Q26: Mail questionnaires typically have low response rates.
Q27: Considering the nine Management By Objectives (MBO)
Q28: Public relations campaigns should be mostly targeted
Q29: Public relations programs should be directed to
Q30: Analysis of key messages, number of brochures
Q32: As research technique, focus groups are widely