Multiple Choice
Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to:
A) the media channels recommended by your client.
B) what media gatekeepers are looking for in a news angle.
C) the optimal media channels for your target audience.
D) an increasing emphasis on social media.
E) sources and questions that interest the journalist.
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Public relations research should be conducted<br>A) before
Q23: Planning is the first step in the
Q24: budget is usually divided into two categories,
Q25: The first element in public relations plan
Q26: Mail questionnaires typically have low response rates.
Q28: Public relations campaigns should be mostly targeted
Q29: Public relations programs should be directed to
Q30: Analysis of key messages, number of brochures
Q31: Which of the following questions should one
Q32: As research technique, focus groups are widely