Multiple Choice
According to recent survey of public relations practitioners, which tool is the most effective measure of message exposure?
A) clippings.
B) advertising equivalency.
C) benchmarking.
D) reputation index.
E) information requests.
Correct Answer:
Verified
Correct Answer:
Verified
Q18: The potential audience reached by periodical or
Q19: As form of evaluation, measurement of production
Q20: Which of the following is NOT benefit
Q21: Advertising equivalency may is not always reliable
Q22: "Laggards" are traditionalists who are the last
Q24: Effective tools for delivering information to an
Q25: The kind of audience that may initially
Q26: Which are the following is not legitimate
Q27: Regarding the Five-Stage Adoption Process, which of
Q28: According to communication researchers Everett Rogers, people