Multiple Choice
Advertising equivalency may is not always reliable measurement tool because
A) management limits available advertising dollars.
B) Publicity and advertising are very different things.
C) News stories carry greater credibility than advertisements.
D) Both B and C.
E) none of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q16: All of the following are considered to
Q17: The ultimate objective of any public relations
Q18: The potential audience reached by periodical or
Q19: As form of evaluation, measurement of production
Q20: Which of the following is NOT benefit
Q22: "Laggards" are traditionalists who are the last
Q23: According to recent survey of public relations
Q24: Effective tools for delivering information to an
Q25: The kind of audience that may initially
Q26: Which are the following is not legitimate