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  3. Study Set
    Essentials of Services Marketing
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    Exam 2: Customer Behavior in a Services Context
  5. Question
    The Key Concepts in the Pre-Purchase Stage Include All the Following
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The Key Concepts in the Pre-Purchase Stage Include All the Following

Question 25

Question 25

Multiple Choice

The key concepts in the pre-purchase stage include all the following except ____________.


A) servuction system
B) evoked set
C) perceived risk
D) zone of tolerance
E) credence attributes

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