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  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 2: Customer Behavior in a Services Context
  5. Question
    In High-Contact Services, It Is Important to Make the Experience
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In High-Contact Services, It Is Important to Make the Experience

Question 21

Question 21

True/False

In high-contact services, it is important to make the experience appealing for customers both in terms of physical environment and their interaction with service personnel.

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