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  2. Topic
    Business
  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 2: Customer Behavior in a Services Context
  5. Question
    The Service Encounter Stage Involves ____________
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The Service Encounter Stage Involves ____________

Question 16

Question 16

Multiple Choice

The service encounter stage involves ____________.


A) Moments of truth
B) Zone of tolerance
C) Price decisions
D) trade-offs

Correct Answer:

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