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  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 2: Customer Behavior in a Services Context
  5. Question
    Consumers Will Desire a Particular Level of Service, but Are
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Consumers Will Desire a Particular Level of Service, but Are

Question 5

Question 5

True/False

Consumers will desire a particular level of service, but are willing to accept an adequate level of service and the gap between the two levels is called the zone of acceptance.

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