Multiple Choice
Three factors that contribute to the success of new service development are:
A) Market synergy, organizational factors, market research factors
B) Market synergy, external factors, consumer factors
C) Organizational factors, customer ideas, value for customers
D) Market synergy, organizational factors, consumer factors.
Correct Answer:
Verified
Correct Answer:
Verified
Q3: To obtain full value from any good
Q7: _ is required either for service delivery
Q9: Provide an example of a major process
Q10: The term "branded house" is used to
Q11: New service categories include _.<br>A)style changes<br>B)line extensions<br>C)process
Q14: What are the branding alternatives for service
Q15: Supplementary service innovations are the most common
Q16: Supplementary services play an important role in
Q21: _ supply the central, problem-solving benefit that
Q31: The order-taking process should be _, _,