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    Business
  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 4: Developing Service Products Core and Supplementary Elements
  5. Question
    Supplementary Services Play an Important Role in Differentiation and Positioning
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Supplementary Services Play an Important Role in Differentiation and Positioning

Question 16

Question 16

True/False

Supplementary services play an important role in differentiation and positioning when core products become commoditized.

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