Question 1

Which of the following is the best example of a service industry that utilizes price complexity?

Accepted Answer

A) Fast food 
B) Education 
C) Cellular phone 
D) Moving/transportation 
E) Roofing

Question 2

EasyJet needs the following to justify its low prices and to break even:

Accepted Answer

A) High load factor 
B) Higher sales 
C) Higher physical costs 
D) Only a & b 
E) All of the above

Question 3

The amount of seats reserved for each class of American Airlines passengers on a flight is referred to as a ____________.

Accepted Answer

A) field 
B) row 
C) column 
D) bucket 
E) gamble

Question 4

Filling in an account opening form that requires lot of detailed information is a form of ____________.

Accepted Answer

A) psychological cost 
B) physical cost 
C) sensory cost 
D) time cost

Question 5

Describe how airlines utilize revenue management to enhance profitability.

Accepted Answer

The answer of Describe how airlines utilize revenue management to...

Exam 6: Setting Prices and Implementing Revenue Management

Which of the following is the best example of a service industry that utilizes price complexity?