Multiple Choice
Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
A) operational CRM
B) analytical CRM
C) SCM
D) SFA
Correct Answer:

Verified
Correct Answer:
Verified
Q25: Which of the following traditional solutions enables
Q44: A network of organizations and business processes
Q58: Analytical CRM applications<br>A) include tools for marketing
Q75: Enterprise systems provide value both by increasing
Q78: Which of the following statements about enterprise
Q79: Enterprise systems provide value both by decreasing
Q81: There are versions of enterprise software packages
Q82: Operational CRM uses a customer data warehouse
Q82: The _ between push- and pull-based models
Q83: _ is built around thousands of predefined