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    Essentials of Services Marketing
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    Exam 12: Managing Relationships and Building Loyalty
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    The Segment That Sees High Value in Firm's Offer, Spends
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The Segment That Sees High Value in Firm's Offer, Spends

Question 18

Question 18

Multiple Choice

The segment that sees high value in firm's offer, spends more over time while costing less to maintain, and spreads positive WOM is called ___________.


A) Gold
B) Platinum
C) Iron
D) Lead

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