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  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 12: Managing Relationships and Building Loyalty
  5. Question
    Loyalty Management Begins with Segmenting the Market to Match Customer
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Loyalty Management Begins with Segmenting the Market to Match Customer

Question 17

Question 17

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Loyalty management begins with segmenting the market to match customer needs and firm profitability.

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