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    Essentials of Services Marketing
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    Exam 13: Complaint Handling and Service Recovery
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    L Bean's 100 Percent Satisfaction Guarantee Is a Good Example
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L Bean's 100 Percent Satisfaction Guarantee Is a Good Example

Question 31

Question 31

True/False

L. Bean's 100 percent satisfaction guarantee is a good example of a service guarantee that goes wrong and hurts a firm's financial performance.

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