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    Business
  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 14: Improving Service Quality and Productivity
  5. Question
    The Gaps Model Is Used to ____________
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The Gaps Model Is Used to ____________

Question 18

Question 18

Multiple Choice

The Gaps Model is used to ____________.


A) improve customer satisfaction
B) reduce productivity problems
C) diagnose and address service quality problems
D) enhance a firm's profitability

Correct Answer:

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