Brenda Berry Is Thinking About Starting a Computer Company

Multiple Choice

Brenda Berry is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product categories: handheld computers, laptops, tablet computers, PCs, minicomputers, and mainframes. She is now trying to decide which product category she is the most interested in competing in. The process that Brenda is going through is called:

A) market splitting
B) market subdividing
C) market segmentation
D) market dividing
E) market separating