Research in Motion (RIM) Is a Handheld Computer Company That

Multiple Choice

Research in Motion (RIM) is a handheld computer company that focuses specifically on business users that need dependable access to e-mail and the Internet while away from their office. For RIM, this specific type of user within the large business market segment is referred to as its:

A) gap market
B) task market
C) position market
D) hole market
E) niche market