Clark Jensen Recently Opened a Planet Smoothie Franchise

Multiple Choice

Clark Jensen recently opened a Planet Smoothie franchise. So far, he is very satisfied with Planet Smoothie because in exchange for an initial franchise fee and an ongoing royalty payment, Planet Smoothie has provided Clark a formula for doing business along with training, advertising, and other forms of assistance. Clark purchased a ________ franchise.

A) business extension
B) formula driven
C) sales extension
D) business format
E) product and trademark