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    Business
  3. Study Set
    Essentials of MIS
  4. Exam
    Exam 3: Achieving Competitive Advantage With Information Systems
  5. Question
    Based on Your Reading of the Chapter Case, Which of the Four
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Based on Your Reading of the Chapter Case, Which of the Four

Question 1

Question 1

Multiple Choice

Based on your reading of the chapter case, which of the four generic business strategies was Ford Motor company following in implementing its new software and apps?


A) Low-cost leadership
B) Product differentiation
C) Focus on market niche
D) Customer and supplier intimacy

Correct Answer:

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