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In 2005,Plum Organics Entered the Market with Convenient Organic Baby

Question 33

Multiple Choice

In 2005,Plum Organics entered the market with convenient organic baby food and snack foods for children.It now has over 20 products,saw sales grow by 44 percent in 2015,and claims over 7 percent market share in the baby food segment.It used which new entry strategy in 2005?


A) imitative
B) pioneering
C) differentiated
D) adaptive

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