Unilever Has Taken a Dominant Position (65 Percent Market Share)in

Multiple Choice

Unilever has taken a dominant position (65 percent market share) in the Vietnamese laundry detergent market by employing an investment and marketing campaign that decimated the market position of the local,incumbent competitors.According to the Stalk and Lachenauer book,this is an example of ________ strategy.

A) plagiarize with pride
B) deceive the competition
C) raise competitor costs
D) unleash massive and overwhelming force