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Monica Carey Is a Conscientious Marketing Manager

Question 3

Multiple Choice

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of a(n) ________.


A) business mission
B) business vision
C) social marketing statement
D) ethics code
E) sustainability statement

Correct Answer:

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