IBM Manager Celia Moore Coordinates IBMs Long-Standing "Reinventing Education" Program

Multiple Choice

IBM manager Celia Moore coordinates IBMs long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program most strongly suggests that IBM has which of the following?

A) an environmental concept
B) a financial bottom line
C) a marketing code of ethics
D) a consumerist orientation
E) a policy of corporate social responsibility