Multiple Choice
Joy recently tried Green Day's new organic cleaning product and has been so pleased with the results that she has purchased the same item again, along with other cleaning products from the company. Joy has also talked about Green Day's cleaning products with her friends, encouraging them to try the products for their effectiveness and great scent. Joy is best described as a ________ customer.
A) dissatisfied
B) defecting
C) product champion
D) switchable
E) satisfied
Correct Answer:

Verified
Correct Answer:
Verified
Q79: Shania works hard to foster an emotional
Q80: A company's customer service quality plays the
Q81: Explain several reasons that a customer might
Q82: When does a customer have a neutral
Q83: A company could increase the perceived benefits
Q85: Kristopher works for the marketing department of
Q86: Diana Dion is currently researching data sources
Q87: Explain why a customer's purchase history may
Q88: Through customer _, a company has the
Q89: Identify and explain one reason that there