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    Marketing Defined
  4. Exam
    Exam 10: Segmenting, Targeting, and Positioning
  5. Question
    Which Type of Positioning Is Based on the Attributes of Products
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Which Type of Positioning Is Based on the Attributes of Products

Question 15

Question 15

Multiple Choice

Which type of positioning is based on the attributes of products or services and their corresponding benefits?


A) unique
B) symbolic
C) functional
D) experiential
E) optimized

Correct Answer:

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