Multiple Choice
Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market coverage strategy?
A) undifferentiated marketing
B) mass marketing
C) differentiated marketing
D) niche marketing
E) multisegment marketing
Correct Answer:
Verified
Correct Answer:
Verified
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