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    Marketing Defined
  4. Exam
    Exam 10: Segmenting, Targeting, and Positioning
  5. Question
    A Perceptual Map Is a Tool for Identifying the Positions
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A Perceptual Map Is a Tool for Identifying the Positions

Question 56

Question 56

True/False

A perceptual map is a tool for identifying the positions of brands in consumers' minds.

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