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Having Recently Celebrated Her 50th Birthday, Mattel's Barbie Is an Example

Question 58

Multiple Choice

Having recently celebrated her 50th birthday, Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.


A) introduction
B) growth
C) maturity
D) decline
E) adoption

Correct Answer:

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