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  3. Study Set
    Marketing Defined
  4. Exam
    Exam 12: Product and Service Strategies
  5. Question
    One of the Distinguishing Characteristics of a Service Is Utility
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One of the Distinguishing Characteristics of a Service Is Utility

Question 60

Question 60

True/False

One of the distinguishing characteristics of a service is utility, which means that the service cannot be separated from its means or manner of production.

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