The Pricing Strategy for 3M's Post-It Flag Highlighters Was to

Multiple Choice

The pricing strategy for 3M's Post-it Flag Highlighters was to

A) match its principal competitors' highlighters' prices.
B) charge a price that would provide genuine value to the target customer segment.
C) set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
D) place the product in discount office supply retailers to make it easier to purchase.
E) use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.