The Boston Consulting Group (BCG)business Portfolio Analysis Requires an Organization

Multiple Choice

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.In a growth-share matrix,the horizontal axis of the matrix indicates

A) the annual rate of growth of the SBU's industry.
B) the relative dollar market share of the largest competitor.
C) the annual rate of growth of the firm's largest competitor.
D) the relative unit market share of the smallest competitor.
E) the annual rate of growth of the firm itself.