Jill Goes Shopping with a Friend and Notices Her Friend's

Multiple Choice

Jill goes shopping with a friend and notices her friend's fashionable winter boots.She thinks about the recent cool weather and realizes she needs to buy a pair.In which stage of the consumer purchase decision process was Jill when she had this realization?

A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) prepurchase cognition