An Ad for Brink's Home Security Shows a Woman Using

Multiple Choice

An ad for Brink's Home Security shows a woman using her treadmill, unaware that would-be robbers are just outside. They break down the front door, are startled by a loud alarm, and then run away. The woman answers an immediate call from the security company, and a representative reassures her that help is on the way. The ad is intended to appeal to which level of Maslow's hierarchy of needs?

A) physiological needs
B) safety needs
C) social needs
D) personal needs
E) self-actualization needs