Marketers Use Three Approaches to Try to Change Consumer Attitudes

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

A) reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
B) actively educating consumers about the product's competitive advantages.
C) refocusing a consumer's attention from one attribute to another.
D) changing beliefs about the extent to which a brand has certain attributes.
E) denigrating the attributes of competitors' products.