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KFC Has Created Many Offerings for Its Menus in China

Question 48

Multiple Choice

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?


A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

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