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Figure 7-5 -Global Companies Have Five Strategies for Matching Products and Their

Question 168

Multiple Choice

Figure 7-5
Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,D refers to which type of strategy? A) product extension strategy B) product adaptation strategy C) dual adaptation strategy D) product invention strategy E) communication adaptation strategy
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,D refers to which type of strategy?


A) product extension strategy
B) product adaptation strategy
C) dual adaptation strategy
D) product invention strategy
E) communication adaptation strategy

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