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    Exam 8: Marketing Research: From Customer Insights to Actions
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    What Marketing Metric Determines Whether a TV Program Such as 60
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What Marketing Metric Determines Whether a TV Program Such as 60

Question 150

Question 150

Multiple Choice

What marketing metric determines whether a TV program such as 60 Minutes remains on the CBS broadcast TV network?


A) appeal
B) cost per ad
C) rating
D) poll
E) frequency

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